So ... it’s the spring of 2013,

We’re at the piano bar at O-hare after yet another pitch—our third trip around the goldfish bowl that month. Emotional exhaustion sets in.

You start to question why you do it.

Then someone comes to you with an answer, carrying two glasses of severely overpriced Cabernet. Maybe we could build something better. Help more patients and get our ideas out into the world. But this time we call the shots and drink better wine. Sounds simple, but it never is. We ask the bartender for a napkin and scribble the word “SONIC”.

Our mission then, as it is today, is to help our clients tell stories that matter. We believe that words and ideas can change the world. “That the powerful play goes on, and you may contribute a verse.”

What will your verse be?

So ... sonic.