So ... it’s June 2020 and we’re in the first month of a global pandemic.

Bad for lots of reasons, but especially lousy if you depend on speaker programs to engage with Physicians.

No more steak and fine wine to pair with your brand messages.

So how can we make doctors tune in to 30 minutes of content online? Impossible, we’re not Netflix. But wait, maybe we could be. How can speaker programs become binge-worthy events?

Let’s borrow from entertainment. Two speakers, one core topic broken into interesting segments, data highlights, patient cases, and a count-down clock. It’s Pardon the Interruption for Pharma. Now, who can be our Tony Kornheiser and Michael Wilbon?

HCP talent can be hard to come by,
but that’s a different story.

So ... savvy.