campaign
strategy
web dev
social
When a disease can deliver over 150 seizures a day to your child, things can look pretty bleak. But sometimes the clouds part and a good day breaks through.
So … Sonic.
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patient
story
"Look, I’ll bring you food, just text me the word casserole, you don’t need to explain it to me, you don’t need to talk to me..."
So … Supported.
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campaign
strategy
campaign
strategy
web dev
social
In some rare chronic blood cancers, like polycythemia vera, the status quo of treatment is “watch and wait” for your disease to progress. We set out to change that by getting real patients to reflect on their experience and share their perspective about what’s next.
So … Sonic.
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"My mom also struggles with mental illness, but nobody in my family ever put words to it.
So growing up,
she had a paper room . . ."
So … Symbolic.
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"... I was the girl that went to chemo in the pink cape, with the pink ribbons and the pink scepter with my pink ribbon on that and streamers ...
and I was that girl . . .
So … Misrepresented.
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"... kids are kids and they notice the differences and she's just different and they know.
be patient with that . . .
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